Mobile
Anaeko has cut its teeth in the telecommunications sector through its participation in two multinational consortia of companies:
The Mobile Advertising Alliance
In both cases, member companies make use of Anaeko’s agile data integration approach to deliver personalised, converged services.
Telecommunications companies that are building new service delivery platforms are often dependent on a mish-mash of new and legacy components. Often it is simply impractical to reengineer underlying database technologies in order to build new services. Therefore, by adding Anaeko’s integration credentials into the mix, the SDP Alliance is able to create new and rich service deployment environments faster and more flexibly than the competition.
Similarly, next generation mobile advertising and marketing solutions can simply emerge out of nothing. Rather, appropriate customer engagement depends on accurate user profiling based on information held in multiple operational databases right in the heart of the telecommunications switch infrastructure.
Anaeko’s Data Agility Server technology has made the development of a new breed of mobile advertising solutions that are perceived by customers to be enhancing the consumer relationship with the service provider. However, from the service providers’ point of view next generational mobile advertising platforms can result in valuable contributions to average revenue per user (ARPU).
Anaeko can provide solutions direct to telecommunications service providers or through existing systems integration relationships.
Call us today for more information.
